Facebook has more than 2.4 billion interacting users, and the use of video is increasing day by day, so profit from Facebook videos is something that you should keep in mind in 2020.
- There are many who can benefit from Facebook videos and make profits like:
- Content makers who already own YouTube channels.
- Owners of Facebook pages with followers or interaction.
- Content marketers who want to exploit Facebook.
- Anyone looking for an opportunity to profit from the Internet and is an active user on Facebook.
If you are one of these and want to take advantage of this opportunity, then you are in the right place, in this complete guide to profit from Facebook videos, you will find everything you need.
In this guide you will learn about:
- All possible ways to make money directly from Facebook.
- How Ad Breaks Works to Monetize Facebook Videos.
- How to put your videos on Facebook and adjust them through Creator Studio.
- How to earn money from Facebook videos indirectly.
- Tips to increase profit from Facebook videos.
And this is not all, there are many questions and details that may revolve in your mind, especially if you have a YouTube channel and profit from it, such as:
- What is the profit rate from Facebook videos?
- Can you control the number of ads in Facebook videos?
- Can anyone from anywhere start earning on Facebook videos?
All of these questions and more, you will find satisfactory answers to them between the lines of this article, and we will also provide you with all the information in pictures step by step so that the picture is clear in front of you.
How does Facebook Profit Program work
Profit from Facebook directly is divided into two types, which is profit from within Facebook (On Facebook) and profit from outside Facebook (Off Facebook).
Each type has its own characteristics and requirements until you start to profit from it, and this is what we will learn about at this point until the picture becomes complete for you.
Profit from within Facebook
Profit from within Facebook (On Facebook) is through the content of Facebook itself, the content that resides on the servers of Facebook.
Any content that you upload is Facebook content itself (photos - videos) or the content that Facebook uses in its manufacture, such as the written text (Status).
This is the content that you can profit from within Facebook, in one of the following three ways:
1- Profiting from (Ad breaks)
In the (Ad breaks) program, you can place ads in your videos on the Facebook platform, and share the profits of these ads with Facebook ... and this is what we will learn about in detail later
2- (Fan Subscriptions)
In the Fan Subscriptions program, fans of your page can subscribe on a monthly basis for a specific amount of money as a kind of support for your page and what it offers.
I think you are aware of the Patreon platform that helps content creators get money from their followers and supporters, this program is based on the same idea.
This program is currently not profitable except by obtaining an invitation from the Facebook team, as they are currently testing this program with influencers and famous content makers in various countries of the world before launching the program for everyone.
3- (Branded Content)
Branded Content is a way for different companies and brands to collaborate with content creators and influencers.
Look at the following picture, which shows how paid or branded content appears on Facebook:
This program provides an open marketplace in which companies search for various influencers and content makers according to their interests and the type of content they provide.
As well as content makers can also search for different brands and companies to work with them, and of course all of this is done under the umbrella of the Facebook company that gets fees from both parties.
The conditions for admission to this program are not specific, but as is clear, this program is directed more to influencers, and it still has some time to spread among all Facebook users.
Incidentally, influencer marketing is a very important matter in 2020, especially since companies are currently turning more to small influencers, the so-called Micro-Influencers, so follow this method of profit well.
The winners also followed constantly, and soon there will be a comprehensive guide about influencer marketing and how it is an opportunity for companies and content makers to make more profits.
Profit outside of Facebook
Off-Facebook profit depends on the content you create outside of Facebook, you only use Facebook as a promotion tool.
For example, the links, games and applications that the content creators and developers put on Facebook are not present on Facebook servers like the pictures and videos that we mentioned earlier ... That is why this method is called by this name.
This method relies on Facebook's (Audience Network) platform, a platform that is very similar to Google's Adsesne platform that content creators rely on for profit.
- With the Audience Network platform, you can earn by:
- Applications: so that advertisements are placed in your application.
- Games (Instant Games): to place ads in your game.
- Site pages: so that ads are placed in various places on your site, such as Google Adsense.
- Instant Articles: A specific type of advertisement for only instant articles.
Now the picture is clear to you regarding the various Facebook monetization programs for content makers, let us then
We dig deeper into profit from Facebook videos.
Why does Facebook want to enter heavily in the field of video?
If you look closely at the profit map from Facebook that I mentioned to you earlier, and all the methods that Facebook offers to content makers, you will see that it follows in the footsteps of Google and YouTube.
In a statistic published by Cisco, the giant, about the state of the Internet in the coming years and the importance of video ... I predicted that 82% of all Internet traffic will be via video by 2021.
And Facebook simply wants the largest possible piece of the video cake, it competes with Google in all possible ways:
- Audience Network competes with Google Ads and Google Adsense.
- Game and app ads rival Google's Admob app network as well.
- Ad Breaks is a competitor to the YouTube Profit Program.
And other methods of profit that we have talked about ... and all of this is in the interest of the content makers, the more there is competition and the multiplicity of sources of profit from the videos, the better.
Ad Breaks to earn from Facebook videos
Ad Breaks works in the same way as YouTube Profit, so that YouTube's Creator Studio is almost the same as Facebook, which I will show you later.
Admission requirements in the Ad Breaks Program
In order to start earning from Facebook videos, you must first be accepted into the Ad Breaks program according to certain conditions, which are:Language and state requirement
Ad Breaks supports the Arabic language, but at the moment of writing this guide, there are only 3 Arab countries supported in this program, and they are:Note that Facebook adds new countries to the program over time, as it is a relatively recent program, and before you feel frustrated, I want you to know two important things:First: You can overcome the state’s condition by cooperating with anyone in one of these countries. You can ask a friend or relative to create a page for you there and you can use it to profit.Second: Facebook is close to adding most countries, and some laws and policies hinder it, so work on your page from now so that you are ready and fulfilled all the conditions as soon as the door opens in your country.
Profit rate from Facebook videos
Profit from ads on videos is measured by RPM, which is an acronym for Revenue Per Mile, which means the amount of revenue you get for every 1000 views.If you own a YouTube channel then you definitely know the term CPM - which is the same as RPM but Facebook wanted it to be different.
The RPM or CPM, as you know, depends on the type of content and the topics discussed by each YouTube channel, the same applies to Facebook.
But since Ad Breaks is relatively new and doesn't have the same YouTube advertisers, its profit rate is lower.
The average RPM ranges from 0.25 to 5 dollars, which is a small rate compared to YouTube, which in some channels reaches 30 dollars.
But this does not mean that Facebook videos are not profitable, on the contrary, there are things that you should bear in mind such as:
Facebook videos are often of short duration, which means that you can create them more easily and thus post more videos.
You don't need much watching time for videos for Facebook to publish them among its users like YouTube.
You can place more than one ad in your videos, thus multiplying the profits for the same number of views.
This is why profit from Facebook videos is a great option, other than that you can publish the same videos on YouTube and Facebook at the same time and thus earn more from your content.
How to put your videos on Facebook to start earning
Facebook provides the same tools that YouTube provides for content makers, and in order to use these tools, perform the following steps:How to perform the previous steps and go to Creator Studio to start uploading your videos and browsing the various data.
When you open Creator Studio, you will find the following image:
- Some stats about your page are generally on the right.
- The menu on the left enables you to get all the information you want (pages you manage - profits - analyzes for your page).
- You can click on the Gol Live tag to start a live broadcast.
- You can click Upload Video to start uploading a new video to Facebook.
- The big red rectangle represents your video.
- You can put the information about the video (Title - Tags - Subtitles).
- You can also change the thumbnails of the video, upload a picture from your device, or choose any frame of your video.
- Crown anyone in your videos.
- Share your location with those watching the video.
- Putting any product you use in the video, which is a means that enables company owners and influencers to promote various products, and also enables viewers to easily find products that attract their attention.
Facebook gives you all the data possible - just like YouTube does - so you know how the audience interacts with your videos and then use that information to provide better content.
Remember that Facebook wants your videos to achieve good results (high rates of views - longer view time) because this means more ads, and thus more profit for you and Facebook.
Indirect ways to profit from Facebook videos
Profit from Facebook videos is not only limited to obtaining money directly from Facebook, but there are other ways that you can use this giant platform to make profits, such as:
- Bringing traffic to your site: more traffic means more profits.
- Promote your YouTube channel.
- Promote the products you sell.
- Promote your services.
You can also read the following guides, which help you to use Facebook in the best possible way to profit and work on the Internet.
Tips to increase your profits from Facebook videos
In order to achieve the best results from your videos on Facebook, you must use every information Facebook gives you, in addition to some practices that you must follow.- Try to limit the duration of your videos to 5-7 minutes so that you can place more than one ad in each video without affecting the viewer's experience.
- Facebook enables you to choose when you want the ad to appear in videos, so try to choose the times that are before the exciting information in the video in order to motivate the viewer to watch the ad in full and then follow the video.
- Beware of posting any video that you do not own the rights to, because Facebook blocks any page that engages in these practices.
- Facebook analytics give you the best times for your audience, so use this information to publish your videos.
- Facebook enables you to schedule the dates of your videos, so take advantage of this feature to upload your videos once so you save yourself time.
- Try to break down the content you want to present as a series of videos so that you can place more ads on your videos.
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