The live show of the New Year’s celebration will be moved from “Downtown Dubai” on December 31, starting at 11:30 pm UAE time, and it is available for viewing to the public all over the world, whether from their Twitter accounts or outside and on all connected devices.
The live broadcast will be accompanied by a Twitter timeline of all the conversations related to New Year's Eve.
Emaar will launch the Twitter private messaging experience to provide assistance to viewers throughout the New Year celebrations. When someone sends a private message on Twitter to @MyDowntownDubai, they will be directed to a series of automated steps to easily provide more information on what is happening around the celebrations.
The private messaging experience will provide various information, including a schedule of daily New Year celebration activities and a selection of hotels recommended for tourists before the celebrations, in addition to answers to some common questions of some of those heading to viewing sites in Downtown Dubai on New Year's Eve.
Followers of the live broadcast on Twitter will be able to witness Emaar welcoming the new year with the all-new “LightUp2018” celebration in Downtown Dubai, including Burj Khalifa and the Dubai Fountain, with the tunes of specially prepared musical pieces for this purpose. It will also present the most amazing water and light shows. And musical.
Benjamin Amben, head of revenue at Twitter Middle East and North Africa, said: “We are excited to bring our New Year's Eve celebrations in Dubai to our users around the world again, after the successful experience of direct transmission of these celebrations last year. Viewers will be able to follow these special festive performances regardless of their location, and they will also join the live chats related to the New Year on Twitter.
For his part, Ahmed Al Matroushi, Managing Director of Emaar said: “Thanks to the special messages feature added on Twitter, we will be able to present the celebration of“ Light Up 2018 ”in“ Downtown Dubai ”in a distinctive way to the global audience directly. This celebration, which will present many distinct and innovative surprises, confirms once again the importance of positive spirit and global partnerships that strengthen Dubai's position. Our partnership with Twitter also confirms our clear focus on building engaging conversations linked to this celebration and about our country and the world. ”
The New Year celebration will be broadcast globally on live.twitter.com/MyDubaiNewYear and @MyDowntownDubai. You can join the conversation using the hashtag #MyDubaiNewYear which will give you an emoji specifically for Dubai and for this event.
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