It's clear that the rise in subscription streaming services has led to less video piracy.
The information on this comes from a new analysis by the research firm, Ampere Analysis, which looked at how the hacking landscape has changed in line with the growth of the subscription streaming market.
Ampere Analysis specifically talks about SVODs here (Netflix, for example), but clearly argues that increased availability has reduced piracy. In fact, the analysis firm suggests, not only is this a pattern that can be seen in multiple countries, but also the countries where SVOD adoption has risen are the same that have seen the largest drops in piracy rates.
When looking only at the US market, the data indicates that while nine percent of “Internet users” used “one or more piracy services / websites in the previous month” during the first quarter of 2017, that number dropped to just four percent in First quarter of 2019.
In general, this pattern was in effect in nearly all countries surveyed to varying degrees. In Spain, for example, the percentage between the first quarter of 2017 and the first quarter of 2019 decreased from twelve to seven, and then there were countries like Germany that saw a decline, but they were at the minimum by comparison - three, down to two in Percent. The only result notable in the data was Denmark, which experienced an actual increase of three to four percent over the same time frame.
Although Ampere Analysis makes a clear link between these two components, there are other factors that are likely to influence the results to some degree. For example, piracy protection and enforcement have changed dramatically since 2017, and this change has undoubtedly helped deter users from piracy content in some, if not all, of the countries mentioned here.
Despite other factors, the research firm maintains that the relationship between an increase in SVOD use is directly related to a decrease in piracy.
Interestingly, Ampere Analysis verifies the results by stating that it is still unclear whether this trend will continue in the future and the reason for this is the direction in which the market appears to be heading.
Over the past year, it has become increasingly clear that everyone wants to enter the consumer live broadcasting services market, and with many brands and companies looking to remove access to their video content through third-party operators and providers as a way to add an additional level of exclusivity to their private broadcasting service. Their.
Coupled with frequent suggestions that consumers are less concerned with multiple subscriptions, Richard Broughton of Ampere Analysis noted that explaining this segmented approach may help see a return to increasing levels of piracy again.
Bruton explained that it was not the high access to these services that caused the decrease in piracy, but the access to the content that was provided through these services. In other words, if that content is removed and users are expected to go to multiple different places to get different content, they may also go to one place to get it back - their favorite hacking service / site.
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