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Microsoft puts Reddit comments in Bing's search results

Reddit announced a partnership with Microsoft on two separate product integrations that will see more Reddit content in search engine results.


Bing integration will focus on the efficiency of displaying y service content such as user responses to questions asked, as well as celebrity content from the Ask Me Anything series. For example,
  


For example, if a Bing user ran a search for a celebrity who did a Reddit Ask Me Anything session, excerpts from that would appear at the top of the search results.


If a user searches for things like travel hacks or for recommendations on specific products or activities in places, the top comments will be shown in the posts on those topics.


The social network Reddit said that the comments on its platform will be available for archiving and appearing in prominent ranks from Ping's search results for researchers, especially for answers to questions and discussions that are usually addressed on the platform.





There are also a number of celebrities and artists who open the door to "Ask me about anything" or the so-called Ask Me, where such topics witness great interaction and important questions from followers and interested people. Comments are usually very useful, especially from the owner of the topic.



For example, if a Bing user searches for an answer to any question on a specific topic, comments from the Reddit platform will appear for him and discussions that answer his questions will appear at the top of the search results.


This partnership will return to the social platform with more visits, popularity and user acquisition, while Bing gets a license to rely on the platform to provide better search results

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